|Anthony Funnell: “Digital disruption is not a dinner party!”|
|If the term ‘digital disruption’ hasn’t yet reached peak hype, it must be only a crampon length away from the pinnacle.
Mao Tse Tung once extolled the transformative power of permanent revolution, and it seems that many in the technology and media sectors believe ongoing disruption offers a similar promise today.
Of course, in China’s case, the end result was an era of upheaval and rolling destruction. So what do we need to do in the modern world to ensure that digital disruption becomes a tool for positive social progress, not just for change?
It’s all about escaping the techno-ideology and realising that disruption isn’t an end in itself, but merely the means to an end.
And, most important of all, it’s about first defining the need for reform and the outcomes we hope to achieve for the betterment of individuals and communities.
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